What's in the download
One row per comment in your Excel/CSV file (or one object in JSON). The fields:
- author — the commenter's display name
- author_url — link to the commenter's Facebook profile or Page
- comment — the comment text, with @mentions and emojis preserved
- likes — total like / reaction count on the comment
- reactions — per-type breakdown (like / love / haha / wow / sad / angry) when available
- created_at_utc — ISO 8601 UTC timestamp
- reply_to — the parent comment's author for replies (empty for top-level)
- has_attachment + attachment_url — flag and URL when the comment has a photo/GIF/sticker
- permalink — direct URL to the comment on Facebook
Format guide
Excel (.xlsx)
Best for human review. Pre-formatted with auto-filter on every column, frozen header row, and timestamps as Excel dates. Available on every plan including the free tier.
CSV (.csv)
Best for ETL / database import. UTF-8 with BOM for Excel-on-Windows, RFC 4180-compliant escaping for newlines inside comments. Available from the Personal plan up.
JSON (.json)
Best for code consumers. Preserves the nested reply structure as { comment: {...}, replies: [{...}] } so you don't have to do parent-lookups in code. Available on the Business plan.
Common workflows
- Giveaway / contest entry list — download then run our random comment picker against the export.
- Sentiment analysis — paste the CSV into ChatGPT or Anthropic Claude with a 1-5 sentiment-scoring prompt.
- Engagement reporting — count comments per author with a pivot table, identify your most engaged followers.
- FTC compliance archive — store the export alongside the post screenshot for the 2-year FTC retention rule on sponsored posts.
- Crisis monitoring — bulk-download comments under any crisis-period post and triage to your customer-success team.
Public posts only
The downloader reads only public Facebook content — Page posts, public Group posts, public profile posts, public Reels. Private posts and posts in private Groups aren't accessible to logged-out viewers and can't be downloaded.
Bulk and scheduled downloads
Need to download from many posts at once, or every new post automatically? Paid plans include bulk URL upload (one CSV with N URLs → one ZIP with N files, one per URL) and scheduled exports (cron-style: "every Monday at 9am, download new comments on @mybrand's last 10 posts"). Both deliver to S3, Google Drive, or webhook.
Plan limits
Per-post size scales with your plan. Free (no signup): up to 100 results per post. Personal: 5,000. Premium: 50,000. Business: 250,000 — see pricing for the full feature comparison and API tiers for the API-specific limits.